About Denise
Denise Cole
My Mission
I’m quietly passionate about helping people — adults and kids — uncover their five core values. The sorting exercise is simple. Your core values are foundational — they shape your decisions, your relationships, everything. I want that clarity available to everyone — adults ready to find it, and kids who can learn it early on.
My Story
I’m a single mom raising a teenager, working full-time in IT. Thirty years ago, I took a career class that handed me a stack of value cards and asked me to sort them — not the ones that looked good, but the ones that felt like me. I found my five core values that day, and life carried on. But the exercise never left me. I tried to write about it a couple of times over the years and never finished — until this year, when I finally did, with the help of AI. That became my book. Then the app. Then worksheets and workshops for teachers and counselors. My current project is translating values into a picture book series for younger kids. Helping people uncover their five core values is my passion project.