Privacy Policy

Your privacy matters. This Privacy Policy explains how Who Are You? Finding the Way and the WAY Values App ("we," "our," or "us") collect, use, and protect your information when you use our app or visit findingyourvalues.com. By using our services, you agree to the practices described here.

Information We Collect

We collect only what is necessary to provide a personalized, functional experience.

Information you provide directly:

• Name and email address when you create an account or sign in with Google or Apple
• Messages or inquiries submitted through the contact form on our website
• Promo codes you enter to unlock premium features

Information collected automatically — App:

• Your values journey results — the values you keep, pass, and ultimately select as your five core values
• Journey completion data including timestamps and which stage you completed
• Device type and operating system (collected by Firebase automatically)
• App usage and crash data to help us improve performance

Information collected automatically — Website:

• Pages visited and time spent on each page
• Scroll depth and outbound link clicks (including clicks to Amazon)
• Approximate geographic location based on truncated IP address (city-level only, not precise)
• Browser type, device type, and operating system
• Traffic source — how you arrived at our site (e.g., social media, search, direct)
• A unique, anonymized cookie identifier assigned by Google Analytics (_ga cookie)

This website data is collected via Google Analytics 4 (GA4) and is used solely to understand how visitors interact with our website so we can improve it. We do not use this data to identify individuals.

Anonymous use: If you choose to use the app as a guest without signing in, no personal information is linked to your session and your journey is not saved to the cloud.

How We Use Your Information

We use the information we collect to:

• Save and restore your values journey across devices
• Manage your account and authenticate your identity securely
• Unlock and manage premium features you have purchased or been granted
• Validate promo codes for counselors, educators, and youth leaders
• Respond to messages or questions submitted through our contact form
• Improve the app experience based on aggregated, anonymous usage patterns
• Understand how visitors use our website so we can improve content and navigation (via Google Analytics)

We do not sell your personal information. We do not use your data for advertising purposes.

Third-Party Services

We use the following trusted third-party services to power the app. Each has its own privacy policy.

• Google Firebase — authentication, cloud database (Firestore), and analytics. Firebase Privacy Policy →
• Google Sign-In — optional sign-in method. Google Privacy Policy →
• Sign in with Apple — optional sign-in method. Apple Privacy Policy →
• Netlify — website hosting and contact form processing. Netlify Privacy Policy →
• Google Analytics 4 (GA4) — website traffic and behavior analytics. We use Google Analytics to understand how visitors interact with findingyourvalues.com, including pages visited, scroll behavior, outbound clicks, and traffic sources. Google Analytics places a cookie (_ga) on your browser to distinguish visitors. Data is collected anonymously and aggregated — we cannot use it to identify you personally. Google Analytics data is processed by Google LLC and may be transferred to and stored on servers in the United States. Google Privacy Policy →

Data Retention

Your account data and journey results are retained as long as your account is active. If you delete your account, your personal data and journey history will be permanently removed from our systems within 30 days.

Contact form submissions are retained only as long as needed to respond to your inquiry.

Children's Privacy

The WAY Values App is designed to be used by people of all ages, including students and young adults, under the guidance of a parent, guardian, teacher, or counselor. We do not knowingly collect personal information from children under 13 without verifiable parental consent.

If you believe a child under 13 has provided us with personal information without consent, please contact us at info@findingyourvalues.com and we will promptly delete that information.

Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your account and associated data
• Withdraw consent at any time by deleting your account or contacting us

To exercise any of these rights, email us at info@findingyourvalues.com.

Opt out of Google Analytics: You can prevent Google Analytics from collecting data about your visit by installing the Google Analytics Opt-Out Browser Add-On. You can also manage or delete cookies through your browser settings at any time.

EU/EEA Residents (GDPR): If you are located in the European Union or European Economic Area, you have additional rights under the General Data Protection Regulation, including the right to object to processing, the right to data portability, and the right to lodge a complaint with your local data protection authority. Our legal basis for processing website analytics data is our legitimate interest in understanding and improving our website. Contact us at info@findingyourvalues.com to exercise any GDPR rights.

Security

We take reasonable measures to protect your information. All data is transmitted over encrypted connections (HTTPS/TLS) and stored securely in Google Firebase, which maintains industry-standard security certifications. No method of transmission or storage is 100% secure, but we are committed to protecting your data using current best practices.

Cookies

This website uses cookies — small text files placed on your browser — to help us understand how visitors use the site.

• _ga — Set by Google Analytics. Distinguishes unique visitors. Expires after 2 years.
• _ga_XXXXXXXXXX — Set by Google Analytics. Maintains session state. Expires after 2 years.

We do not use cookies for advertising, retargeting, or any purpose other than understanding website traffic. You can disable cookies in your browser settings at any time, or use the Google Analytics Opt-Out Browser Add-On to prevent analytics tracking specifically.

The WAY Values app does not use cookies. App data is stored securely in Google Firebase.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. Continued use of the app or website after changes are posted constitutes your acceptance of the updated policy.