A new book by Denise Cole

WHO
ARE
YOU?

Finding the Way™

100 cards. 5 values. One afternoon that changes how you see everything.

Thirty years ago, a career class handed me a stack of value cards and told me to sort them — not the ones that looked good, the ones that felt like me. I found my five that day. It never left me. That's the whole process. No quiz. No advice. Just you, sorting out what's already yours.

Who Are You?™ Finding the Way™ book cover

Which brings you here?

🧭

Finding Myself

"I'm not sure who I am outside of my job, my role, or what everyone else expects." For adults and kids alike — start the card sort or try the free app.

Get the Free Cards & App →
🔄

Career Change & Reinvention

"I'm figuring out what's next." Read the full story — how one card sort turned into a book, a process, and a way back to yourself.

Buy the Book →
🎓

Teachers & Counselors

"I want this for my students or clients." A ready-to-use Social-Emotional Learning workshop — facilitator guides, worksheets, and the full curriculum included.

See Teacher & Counselor Resources →

Most of us never get asked the right question.

I did not set out to write a book. I set out to survive.

I had just lost my job. And in the quiet that followed — the kind of quiet that sits on your chest at 6am when the alarm goes off and there is nowhere to be — I found myself asking something I had never seriously asked before.

Who am I without this?

Someone pointed me toward a career class. I expected resume tips. What I got was a teacher, a table, and a stack of one hundred cards. Each card had a single word on it. A value. She told us to sort them. To pick the ones that felt like ours. Not the ones that looked good. Not the ones we thought we should have. The ones that made something in our chest say yes.

When I was done, I had five cards in my hand. And I understood myself in a way I never had before.

That is what this book gives you. Not advice. Not a personality quiz. A process — the same one that changed everything for me — for finding the five core values that are already yours. The ones that explain why some things drain you and others don't. Once you can name them, the decisions get a lot easier.

It's told as a story because that's how it actually happened to me — not as a how-to guide. It's for anyone, fifteen or fifty, who's ended up somewhere that doesn't feel like them.

The answer has been inside you all along.

Buy on Amazon

"When your job aligns with your core values, it stops feeling like work. You would do it without getting paid. You wake up excited. You lose track of time. You feel like you are finally, completely, living as yourself."

— the teacher who first showed me the cards


"A lot of the kids we label as problems aren't problems at all. Nobody's ever asked them the real question: who are you?"

Integrity
Your word is your bond, in big moments and small ones.
099
Family
Support and companionship — shapes who you become.
001
Courage
Makes all other great qualities possible.
072
Freedom
You hold it close, your own and others'.
018
Growth
Becoming more is always the point.
031
Service
Fulfillment in sharing your talents, expecting nothing in return.
013

100 Core Value Cards

The values discovery process starts with these 100 cards — one value per card. Sort them, reflect on them, and narrow them down until you find the five that feel most like you.

Download the full deck as a printable PDF — completely free. Choose the format that fits how you want to print.

Download the 100 Value Cards

Free · No sign-up required

Standard PDF

Print on any paper or cardstock and cut along the dashed lines.

Download

8 cards per page

Avery Business Cards

Print on Avery® 5371 or 8371 perforated sheets — no cutting required.

Download

10 cards per page

The WAY Values App

The values-discovery process from the book is coming to your phone. The WAY Values app guides you through a thoughtful card-sorting journey to discover the five core values that are already yours.

Free to use. Unlock premium features for $2.99 — including your personalized Values Action Plan.

100-card guided values discovery journey
Your 5 core values — saved and always accessible
Export a branded PDF of your values
Share your values as an image to social media
View your past journeys over time
Sign in with Google, Apple, or email
Premium: Personalized Values Action Plan
GET IT ON
Google Play
Download on the
App Store

Follow @WhoAreYouBook on Instagram, @whoareyoubook on TikTok, or on Facebook for updates.

WAY

Your Core Values

1
Integrity
2
Courage
3
Family
4
Growth
5
Freedom
Denise Cole, author

Denise Cole

I know firsthand what it feels like to lose your footing and have to rediscover yourself from the ground up. Thirty years ago, after losing my job, someone pointed me toward a career class. There, I was handed a stack of value cards and asked to sort them — not the ones that looked good, the ones that felt like me. I found my five that day, and it never left me.

I tried writing about it a couple of times over the years and never finished — until this year, when I finally did. That became my book. Now I'm sharing the same card sort with students, professionals, and anyone willing to do the work of knowing themselves.

Who Are You?™ Finding the Way™ is my debut book. The companion WAY Values app is now live on Android and iOS, bringing the values-discovery process to your phone.

Coming Soon

The book is just the beginning. Here's what's in the works — follow along at findingyourvalues.com for updates.

📱

The WAY Values App

A guided digital experience to discover your five core values — card-sorting, personalized profile, PDF export, social sharing, and past journey history. Now live on Android and iOS.

Live on Android & iOS
🎓

The WAY Workshop

A ready-to-use Social-Emotional Learning workshop for classrooms, advisory periods, and small groups — available now in 60/90-minute, 3-session, and 5-day formats. Get them on Teachers Pay Teachers.

Available Now
📓

The WAY Journal

A guided companion journal to work through alongside the book — with reflection prompts, exercises, and space to document your values journey.

Planned
🧸

Kids' Picture Book Series

Get to know Max and Wren. Translating values into a picture book series for younger kids, ages 5-7 — each book pairs two young friends with opposite strengths, and a gentle "This or That" story. There's no right Way. There's no wrong Way. AND there's room for everyone.

Planned

Stay in the loop — updates at:

findingyourvalues.com   ·   @WhoAreYouBook   ·   TikTok   ·   Facebook

You already know the kids I'm talking about.

The one who can't sit still. The one who pushes back on everything. The one who gets labeled a problem before anyone asks why.

Who Are You? Finding the Way includes a Facilitator Guide and a full Counselor's Toolkit with seven techniques — all written for you, inside the book. The full SEL curriculum series — 60/90-Minute Workshop, 3-Session Format, 5-Day Classroom Curriculum, and the standalone Counselor's Toolkit — is now available as ready-to-use Social-Emotional Learning resources.

See Teacher & Counselor Resources Shop on Teachers Pay Teachers

60/90-Minute Workshop

A single-session values discovery workshop — ready to run with any group, no repeat contact needed.

3-Session Format

Spreads the process across three sessions over a week or two — built for advisory, SEL blocks, or small groups.

5-Day Classroom Curriculum

A structured lesson plan guiding students through the full values discovery process over five consecutive days.

Counselor's Toolkit — 7 Techniques

Values-Based Intake, Crisis Reframe, Parent–Student Bridge, and four more — one for every situation.

Questions? Let's talk.

Whether you're a reader, an educator, a counselor, or someone who just wants to know more — I'd love to hear from you.

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